I decided to use the metaphor of a “data” tree growing in sync with a child’s growth. Isabella’s Garden. As the volume of seemingly innocent online activities, such as a young person playing with an iPad (followed by a phone, a health tracker, a computer, etc.), increases, the data tree grows within her. By the time she is aware, it is too late. The data is out there, and the tree has become rather foreboding.
Graphic collages evoke a strong emotional response when needed and contrast sharply with the earlier, innocent pages. The design uses simple illustrations to communicate the girl with the growing tree. Vibrant tree imagery, again created with collages, allowed me to make a very strong contrast as the pages progressed. Cutout elements, different paper stock, and a layer of paper further emphasise the growing garden.